Society Of The Future

Hackathon 15 - 17 May 2020

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What is Hack4SmartServices?

Challenges Society Of The Future

Open University Challenge


To be announced


Police Challenge


To be announced


CIBG Challenge


To be announced


Meander Challenge


To be announced





It shouldn’t be a surprise when we say the world is changing fast. Digitization is becoming the core of all new and existing businesses. The reason for it is deeply rooted in the way we operate as human beings. We’re used to changing technologies, but when technology is changing so fast and deeply as it does today, it does not only change the game, it changes the rules of the game. Many businesses see business models they held on to for years, being challenged. On the other hand, technology provides so many new opportunities as well. If only you could grasp both the technology as well as the business model. If only, you could design the way the future would look like… If only, you could challenge yourself to become a part of that very future… If only…


During the hackathon you will tackle one of the challenges above, using technology. In a small team of 4-6 people, you come up with a solution and work out a proof-of-concept and business plan. Throughout the weekend coaches will help you with different aspects: how to use smart technology, set up experiments, analyze data and build algorithms, write software, make a business case and pitch your idea.


If you have an entrepreneurial spirit and/or a passion for technology, we would love to have you on board. We want to bring together people with different backgrounds: data scientists, engineers, software coders, user experience experts, marketeers, business people, investors … We are looking for students as well as professionals. You can register as a team or as an individual. In the latter case, we will link you with other participants that have complementary skills, so you form a great team.


You will discover new technology and meet a lot of people. You will learn how you can transform an idea into a real product. The best teams will be supported after the hackathon and might kick off their own tech start-up. And most of all, there are great prizes up for grabs!




Brightlands Smart Services Campus is a revolutionary institute consisting of brilliant researchers and educators, innovative entrepreneurs, and companies leading the field in human resource management and smart services. Together they will comprise one of the world’s leading locations for smart services. It offers the latest R&D and knowledge infrastructures, on-campus education, science-oriented business support, and business development services. Brightlands Smart Services Campus combines a scientific and business ecosystem with labs that merge innovation and expertise—all in a single strategic location. This makes it a unique place where innovative startups and existing corporations, forward-thinking knowledge institutes, brilliant researchers, students, and visionary investors can work together.


Schedule & Roadmap

Time Program Hackathon Day 1 (Friday May 15)
17:30 Walk-in & Dinner
18h30 Pep-rally & Overview of Challenges
19h30 Idea Pitching & Team Formation
21h00 Start 2 Hack – Sprint 1: The Idea
00h00 Close of Day 1

Time Program Hackathon Day 2 (Saturday May 16)
07h30 Breakfast
11h00 End of Sprint 1 & Start Sprint 2
11h00 Hacking Time – Sprint 2: Build
12h00 Lunch
13h30 Hacking Time – Sprint 2: Build
18h00 Dinner
19h30 Hacking Time – Sprint 2: Build
00h00 Close of Day 2 (Coaches available until 20h00)

Time Program Hackathon Day 3 (Sunday May 17)
07h30 Breakfast
10h00 End of Sprint 2 & Start Sprint 3
10h00 Hacking Time – Sprint 3: Pitch
12h00 Lunch
13h00 No Stick No Pitch – teams submit their solution
13h30 Dragon’s Den (5mins Pitch + 5mins Q&A,)
15h00 Dragon’s Den jury deliberation (nomination Top 3 per track)
15h30 Final Pitches (Top 3 per track)
17h30 Grand Jury Deliberation
18h00 Winner Announcement & Picture moment & Celebration
18h30 Closing Drinks
19h30 THE END

Final program may differ from the above


Organised by


Track Sponsors


Main sponsors

Other sponsors



To be announced>


Inspirational Event

April 21, 2020/b>
Entrance fee: free

Join us on April 21st for an evening of networking and inspirational workshops before the hackathon takes place to prepare and gain insights.

At this event, we will give you more information and details of the hackathon challenges.


May 15,16,17, 2020
Entrance fee: 25 euro (students) 75 euro (professionals)

Includes breakfasts, lunches, dinners, awards reception.

Free stay at the Brightlands Smart Services Campus from the beginning until the end of the hackathon for all participants.

We are working on the full schedule/timetable. This will be posted as soon as we have it ready.

You can still participate in the hackathon event, if you did not attend the inspirational event.

Frequently Asked Questions

What is a hackathon?
A hackathon is best described as an “invention marathon”. Anyone who has an interest in technology attends a hackathon to learn, build & share their creations over the course of a weekend in a relaxed and welcoming atmosphere. You don’t have to be a programmer and you certainly don’t have to be majoring in Computer Science.
Who can participate?
The Society Of The Future hackathon is open to the public: everyone is welcome to participate.
Can we work as a team?
Teams with interdisciplinary skills are typically the most successful ones – a suggestion for a good team mix is to have members with these skill sets: User Experience and Design, Business and Marketing, Software Development, Data Analytics, …
What if I don't have a team?
No problem. There will be an open window at the beginning of the competition when teams can be formed with other registered participants.
What if I don't have an idea?
That’s normal. Most people don’t have an idea before they get to the event. But once you start talking to other people, you might come up with something. You can also work with someone else on his or her idea if you like it. And there will be prizes at the event which might help give you some ideas. Don’t worry about it, you’ll find something to work on.
What are the exact rules of engagement?
A hackathon is by definition an open innovation event which means that you will collaborate with others to come up with new innovative ways. We do understand that sometimes you may have other questions or concerns, so here you will find the official official rules and code of conduct.
Will there be food?
Absolutely! Your meals for the weekend will be free and there’ll be plenty of snacks and drinks to keep you energized.
Where can I sleep?
The Brightlands Smart Services Campus will be opened during the whole event! We reserve tents (including air beds) for all participants and will be staying inside the building. These beds are offered for free. Important! Remember to bring your own sleeping bag, pillow and toiletries.