Mobility as a Service

Hackathon 24 – 26 oktober 2017

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And the winners are


Challenges Mobility as a Service

Provincie Limburg Challenge


Mobility system of the future

Challenge: What will our mobility system look like in the future?

Both the world and our mobility are changing, and with this comes a change in our modes of transportation, our needs of transportation, as well as the relation between them. Because Limburg has its own unique position in the Netherlands, the Euregion and in Europe, we are looking for answers to the question: What will our mobility system look like in the future?

Although this implies finding a vision for the future of mobility in Limburg, the main focus of your solution should be on how to get from A to B in a Dutch area (Limburg) by leveraging its unique geographical location: the Euregio. The cross-border networks should be especially considered. What networks and background systems are needed to balance the demand and supply?


Trendsportal Challenge


Infrastructure future proof

Challenge: Find a solution that will help how we (re)organize our infrastructure and network systems for all our different kind of needs?

Our world is changing. We travel on demand and in a more efficient way. The vehicles we will be using are preferably not ours. We want to pay for a service when we need it. Because we care for a sustainable world. At least, that’s what forecasts tell us.

But what do we need to do now, to keep 2040’s infrastructure in Limburg accessible? Do we need to adapt current roads, airports, railways and waterways, to facilitate our needs now and in the future? Or do we want to separate them from existing facilities and build from scratch?

Thinking of that we need to keep in mind that there will be new mobility features, like drones, speed-pedelecs and hyperloops. Besides that our community ages; in 2040 over 50% of the total population in Limburg is over 60 years old. The question now is: how do we (re)organize our infrastructure, and network systems for all these different kind of needs?

The focus of your solution should take into account the modes of transport. Both now and those of the future.


CBS Challenge


Personal Mobility of the future

As humans, motives are what drives us to move from point A to point B, and to get to our destinations we use different forms of modaltities―foot, car, bike, or public transport. These modalities all have specific characteristics regarding safety, capacity, environmental impact and accessibility, and by learning how these characteristics affect the needs or motives for personal mobility would allow us to make more precise estimates on the impact these have on mobility infrastructure.

On a larger scale, more exact estimates will enable us to make changes in policy, economic changes and population characteristics.

  • How can we make use of publicly available data on basis services (hospitals, shopping areas, entertainment areas) and population characteristics to create origin destination matrices?
  • Can we establish some basic assumptions on how often people use these services and what their preferred mode of transport would be?
  • Is it possible to utilize these matrices and models to establish the pressure put on the transportation infrastructure on a daily basis?
  • Our challenge for you: Find a solution that is able to predict crowd behavior using public transportation data and make use of those predictions in one way or another.

    To create this predictive algorithm, you will need to use data from any public area such as hospitals, malls, transport, etc. and cross it with external data such as weather, traffic, vacations, sports events, etc.

    The final objective will be to be able to anticipate traffic growth in public transportation.


Q-Park Challenge


Cars as a service

Challenge: Find a solution for parking (demands, locations, etc) which will be feasible in the full-grown MaaS concept.

In the MaaS (Mobility as a Service) concept, transport will be customized according to the needs of the individual traveller, thus changing 3 key components: time, money and convenience, ultimately influencing our decisions on how to travel. With MaaS, the last mile will be easier to overcome, cost of ‘shared’ transport is expected to drop dramatically and the transport chain will gain time due to seamless exchange between different transport modes and less traffic congestion.

How will this impact the use of cars? Will everybody turn to car sharing or will there still be individual car ownership. And what will be the ratio between sharing, individual rides and even individual ownership? Knowing the answer to the last question, can we estimate the potential impact on parking demand, parking locations and parking layouts? We challenge you to the present us with a business model for parking which will be feasible in the full-grown MaaS concept.





It shouldn’t be a surprise when we say the world is changing fast. Digitization is becoming the core of all new and existing businesses. The reason for it is deeply rooted in the way we operate as human beings. We’re used to changing technologies, but when technology is changing so fast and deeply as it does today, it does not only change the game, it changes the rules of the game. Many businesses see business models they held on to for years, being challenged. On the other hand, technology provides so many new opportunities as well. If only you could grasp both the technology as well as the business model. If only, you could design the way the future would look like… If only, you could challenge yourself to become a part of that very future… If only…


During the hackathon you will tackle one of the challenges above, using technology. In a small team of 4-6 people, you come up with a solution and work out a proof-of-concept and business plan. Throughout the weekend coaches will help you with different aspects: how to use smart technology, set up experiments, analyze data and build algorithms, write software, make a business case and pitch your idea.


If you have an entrepreneurial spirit and/or a passion for technology, we would love to have you on board. We want to bring together people with different backgrounds: data scientists, engineers, software coders, user experience experts, marketeers, business people, investors … We are looking for students as well as professionals. You can register as a team or as an individual. In the latter case, we will link you with other participants that have complementary skills, so you form a great team.


You will discover new technology and meet a lot of people. You will learn how you can transform an idea into a real product. The best teams will be supported after the hackathon and might kick off their own tech start-up. And most of all, there are great prizes up for grabs!




Brightlands Smart Services Campus is a revolutionary institute consisting of brilliant researchers and educators, innovative entrepreneurs, and companies leading the field in human resource management and smart services. Together they will comprise one of the world’s leading locations for smart services. It offers the latest R&D and knowledge infrastructures, on-campus education, science-oriented business support, and business development services. Brightlands Smart Services Campus combines a scientific and business ecosystem with labs that merge innovation and expertise—all in a single strategic location. This makes it a unique place where innovative startups and existing corporations, forward-thinking knowledge institutes, brilliant researchers, students, and visionary investors can work together.


Schedule & Roadmap

Time Program Hackathon Day 1 (Friday Nov 24)
18h00 Reception
18h30 Dinner
19h30 Pep-rally & Overview of Challenges
20h00 Idea Generation
20h15 Idea Pitching
21h00 Idea Voting
21h15 Team Formation
21h45 Start 2 Hack – Sprint 1: The Idea
00h00 Close of Day 1

Time Program Hackathon Day 2 (Saturday Nov 25)
08h00 Breakfast
08h30 Hacking Time – Sprint 1: The Idea
11h00 End of Sprint 1 & Introduction Sprint 2
11h30 Hacking Time – Sprint 2: Workshop
12h30 Lunch
13h30 Hacking Time – Sprint 2: Build
15h30 Workshop
18h00 Dinner
19h00 Hacking Time – Sprint 2: Build
00h00 Close of Day 2 (Coaches available until 20h00)

Time Program Hackathon Day 3 (Sunday Nov 26)
08h00 Breakfast
08h30 Hacking Time – Sprint 2: Build
10h00 Workshop
11h00 End of Sprint 2 & Introduction Sprint 3
11h30 Hacking Time – Sprint 3: Pitch
12h30 Lunch
13h30 Last Stretch – Sprint 3: Pitch
15h00 No Stick No Pitch
15h30 Pitching
17h30 Jury Deliberation
18h00 Winner Announcement & Celebration
18h30 Closing Drinks


Organised by


Track Sponsors


Main sponsors

Other sponsors



Additional prizes



November 24, 25, 26, 2017
Entrance fee: 25 euro (students) 75 euro (professionals)

Includes breakfasts, lunches, dinners, awards reception.

Free stay at the Brightlands Smart Services Campus from the beginning until the end of the hackathon for all participants.

We are working on the full schedule/timetable. This will be posted as soon as we have it ready.

You can still participate in the hackathon event, if you did not attend the inspirational event.

Final pitches

November 26, 2017
Entrance fee: free

If you're not able to join the whole hackathon, you can still swing by on the last day to see the pitches of the hackers.

The hackers will pitch their projects to a jury who will then decide who wins the Hack4SmartServices hackathon.

Aftwards there will be drinks and the opportunity to discuss ideas and network with other hackers/attendees.

Frequently Asked Questions

What is a hackathon?
A hackathon is best described as an “invention marathon”. Anyone who has an interest in technology attends a hackathon to learn, build & share their creations over the course of a weekend in a relaxed and welcoming atmosphere. You don’t have to be a programmer and you certainly don’t have to be majoring in Computer Science.
Who can participate?
The Mobility as a Service hackathon is open to the public: everyone is welcome to participate.
Can we work as a team?
Teams with interdisciplinary skills are typically the most successful ones – a suggestion for a good team mix is to have members with these skill sets: User Experience and Design, Business and Marketing, Software Development, Data Analytics, …
What if I don't have a team?
No problem. There will be an open window at the beginning of the competition when teams can be formed with other registered participants.
What if I don't have an idea?
That’s normal. Most people don’t have an idea before they get to the event. But once you start talking to other people, you might come up with something. You can also work with someone else on his or her idea if you like it. And there will be prizes at the event which might help give you some ideas. Don’t worry about it, you’ll find something to work on.
What are the exact rules of engagement?
A hackathon is by definition an open innovation event which means that you will collaborate with others to come up with new innovative ways. We do understand that sometimes you may have other questions or concerns, so here you will find the official official rules and code of conduct.
Will there be food?
Absolutely! Your meals for the weekend will be free and there’ll be plenty of snacks and drinks to keep you energized.
Where can I sleep?
The Brightlands Smart Services Campus will be opened during the whole event! We reserved 60 tents (including air beds) for all participants and will be staying inside the building. These beds are offered for free to the first 60 participants indicating they want to make use of this offer while registering for the hackathon. Important! Remember to bring your own sleeping bag, pillow and toiletries.